Three Steps to Digital Readiness

Digital readiness is the difference between making and breaking your business proposition. It reflects the maturity level of your organization and ability to identify appropriate digital services that bring value to your customers. Hence, digital readiness has become the prerequisite for remaining abreast of the market, consumer demands, and competition.

Digital readiness is part and parcel of the bigger revolution — the digital transformation that gained momentum due to the rise of mobile, cloud, IoT and big data technologies. To manage such transformation requires a complete overhauling of traditional business models and the consequent cultures. It requires a change process – one that adjusts your business culture.

REITERATING THE IMPORTANCE OF DIGITAL READINESS

Digital readiness enables innovation. We know of companies who were not ready and because of this, became exemplary cases of companies that lost their edge.

The problem is not that companies have not addressed readiness in their strategies. Most corporations and organizations have strategies, except they do not take into account how digital transformation demands a fundamental change in their business culture.

So what do we need to do to adjust the business culture?

THREE STEPS OF DIGITAL READINESS

I see a three-step action plan that incorporates the result, the expected behavior, and key influencers for the change.

  1. The Result – Digital readiness: An organization must know what it would mean to be digital-ready for their employees in terms of new characteristics in the work environment and culture.

  2. The Behavior – Flexible and responsive: Identifying the behavior needed to achieve the defined result. Employee behavior is affected by culture and vice versa. Such change can be influenced by a change in leadership style and greater communication so that the employees have a clear view of the future through appropriate communication.

  3. The Key Influencers – Recognize key influencers that are respected by the employees: Depending on your business culture, you might think about the main influencers that are most relevant to the success of your planned adjustment. Dedicated interventions might be required to ensure the greatest impact on the adjustment effort.

Now I would like to hear from you about how you prefer to adjust your business culture to become digital-ready!

6 comments

  • Digital readiness when looked at on an industry level usually directly applies to the information sector of a business or corporation. It is important to make sure you are modernizing your business – keeping up with the times – as many new and startup companies do an incredible job of implementing digital readiness into every aspect of their business plan.

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  • The influencers are basically the most important part in the implementation of any digital strategy. That is why I think they should be in the focus. However, I agree with all the other aspects that you’ve stated in this article. A nice read and a mini-guide that can be useful to businesses.

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  • I love how the author advises that in order to determine and achieve digital readiness of one company, the employees readiness is equally important. So the leaders and managers should clearly communicate the changes and see their behavior. I agree with Sasha, influencers should play a huge part in this process.

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  • Recognising key influencers is definitely important, as changes in behaviour is often top down (ie. key influencers, need to implement the behaviour you wish your business to reflect, this behaviour then trickles down to the rest of the business), obviously before this can be done, the ideal behaviour has to be determined.

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  • Nice read. I think that the most important step you’ve mentioned in this post is to recognize the key influencers. In this digital world in which there are so many digital marketing strategies, only the influencers can offer effective impact and implementation of the digital campaigns.

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  • Digital readiness is extremely important to each and every business that exists – especially the big, lumbering corporations which tend to be slower to react to change. There are many instances in history where a massive enterprise went from 100 to 0 seemingly overnight because they failed to react to changes in the market, which goes to show that not even the biggest, most successful business is “safe” from innovation.

    Adapt or die!

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