Category Archives: Digital

Innovating the Service Function of Your Organization in the Digital Era

Strategic planning offers an unparalleled view, allowing for greater diversity and simplification in regards to service delivery. From receiving instant updates on service delivery planning to being informed of new service offerings and products – customer service in the digital era must be quicker – faster – more efficient. Although many of today’s global brands prescribe strongly to the use of CRM,

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Three Steps to Digital Readiness

Digital readiness is the difference between making and breaking your business proposition. It reflects the maturity level of your organization and ability to identify appropriate digital services that bring value to your customers. Hence, digital readiness has become the prerequisite for remaining abreast of the market, consumer demands, and competition. Digital readiness is part and parcel of the bigger revolution

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The Cluetrain Manifesto — A Recommended Read for Digital Strategists!

Digital strategies are crucial tools for mapping a brand’s journey in the online world, answering fundamental questions about brand identity, visibility, authority, and content creation and management, among other aspects of maintaining a consistent online presence. If you are in the process of developing your digital strategy, it might be interesting for you to read the book called The Cluetrain Manifesto

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