Tag Archives: customer_relationship_management

The Cluetrain Manifesto — A Recommended Read for Digital Strategists!

Digital strategies are crucial tools for mapping a brand’s journey in the online world, answering fundamental questions about brand identity, visibility, authority, and content creation and management, among other aspects of maintaining a consistent online presence. If you are in the process of developing your digital strategy, it might be interesting for you to read the book called The Cluetrain Manifesto

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Organizational and Personal Advancement Through Leveraging Networks

Organizational and Personal Advancement I believe that many leaders of organizations unfortunately miss what I feel to be their most valuable personal achievement: leveraging networks. I first came to this notion while reading Herminia Ibarra and Mark Lee Hunter’s article “How Leaders Create and Use Networks.” The world today has a few great thinkers, but many pontificators who think their ideas are

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