Tag Archives: social_media

The Cluetrain Manifesto — A Recommended Read for Digital Strategists!

Digital strategies are crucial tools for mapping a brand’s journey in the online world, answering fundamental questions about brand identity, visibility, authority, and content creation and management, among other aspects of maintaining a consistent online presence. If you are in the process of developing your digital strategy, it might be interesting for you to read the book called The Cluetrain Manifesto

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Three Best Practices for Leveraging the Crowd for Idea Creation

As organizations transform by and through migrating to the cloud, they face a challenge of scaling rapidly in ever-shortening timeframes to achieve or to retain a competitive edge. This requires change management on an unprecedented, global scale and hence, requires organizations to use their resources flexibly whenever required. This is only possible if the organization’s leadership realizes and understands the

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